This article is a series of lessons learned from Hollywood's greatest promoter and biggest dealmaker. He’s the man behind Elvis Presley, Frank Sinatra, Bob Dylan, John Denver, The Ocean’s 11 Franchise, The Karate Kid and many more.
No matter what life threw at him from club rooms of Brooklyn, to Mafia hangouts of NY’s Lower East side, to the hills of Hollywood he found a way to promote and sell tickets to his shows.
"All life was a theater and I wanted to put it up on a stage," he writes. "I wanted to set the world under a marquee that read: 'Jerry Weintraub Presents.’
He’s is the most persuasive man in the history of showbiz and changed the industry with his unique insights. His path to mastery is a model for all of us.